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Online booking for activity businesses

Accept bookings from your website, partner networks and global OTA channels — all in one system. Bilberry makes sure you never overbook, and that your customers get a smooth booking experience.

Booking widgets that work on your website

Bilberry gives you booking widgets you can place directly on your website. Customers see available dates, choose the number of guests, add extras and pay — without leaving your site. The widgets adapt to your brand and work on mobile, tablet and desktop. No third-party booking pages sending your customers away from the experience you have built.

Distribution across multiple sales channels

With Bilberry you can sell your experiences on your own website, through partners and agents, and on global OTA platforms like GetYourGuide and Viator — all from one system. Prices, availability and capacity sync automatically across all channels. That means you reach more customers without losing control.

Never overbook again

Overbooking is something most activity businesses have experienced — and it is costly. Bilberry updates availability in real time across all channels. When a slot fills up on GetYourGuide, it closes automatically on your website and with your partners. The system accounts for real capacity constraints: number of boats, seats, guides and equipment. Not just a number in a spreadsheet.

A smooth booking experience for your customers

The booking experience is often the first interaction a customer has with your business. Bilberry gives you a booking flow that is fast, clear and professional. The customer picks a date and time, sees what is available, adds any extras and confirms with payment. Automatic confirmations and reminders are sent by email, so the customer feels taken care of from the very first moment.

Payments and add-ons in the booking flow

Bilberry supports multiple payment methods directly in the booking flow, including card, Vipps and invoice. Customers can pay the full amount at the time of booking, or you can require a deposit and invoice the rest later. You set the rules per product or per channel. Add-ons such as lunch, photography, dry suits or transport can be included as optional or mandatory extras in the booking widget. A kayak operator in Helgeland, for example, can offer a wetsuit as an optional add-on and require a 50% deposit at booking, with the balance invoiced 14 days before departure. Everything is configured in Bilberry without technical help.

Automatic confirmations, reminders and follow-up

When a customer books, Bilberry automatically sends a confirmation email with all relevant details: date, time, meeting point, what to bring and any special instructions. Before the trip, a reminder is sent to reduce no-shows and give the customer peace of mind. Consider a RIB safari operator in Tromsoe running two daily departures in peak season. Without automated reminders, manually following up with 30-40 guests per day would take hours. With Bilberry this happens automatically, and the guide can focus on delivering a great experience instead of sitting with the phone.

Integration with resource management and OTA channels

Resource management in Bilberry is tightly integrated with the booking system. When a booking is confirmed, capacity is automatically deducted from available boats, vehicles, guides and equipment. If you have three RIBs with ten seats each and two are full, the widget shows only the remaining seats. This capacity logic also applies when bookings come in from OTA platforms like GetYourGuide and Viator. A fjord cruise operator in Geiranger selling on four channels at once — their own website, reception, GetYourGuide and a local agent — never has to worry about overbooking because Bilberry keeps everything synchronised.

Do you regularly receive enquiries from groups? With group bookings and tailored offers in Bilberry you can create customised offers directly from the booking module, with your own prices and terms, and send them as a professional link the customer can confirm and pay.

Who is it for?

Online booking with Bilberry suits all types of activity businesses: RIB safaris, kayaking, mountain hiking, dive centres, fishing trips, dog sledding and more. Whether you are a small operator with one activity or have a broad offering with seasonal variations — the system scales with you. You do not need technical skills to get started. Bilberry is used today by over 400 activity businesses in Norway and Northern Europe, from small solo operators to larger fleet operators with daily departures throughout the season.

Ready to start taking bookings?

Book a demo with our team and we will show you how Bilberry can make the booking process easier for you and your customers. We know the industry, and we will help you get started.