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Turning Challenges into Wins

The impact Bilberry Base has had on Watatunga's operations

  • 200% increased event capacity
  • 25% revenue growth
  • 500 administrative hours saved
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Watatunga Wildlife Reserve - Case Study

Who are Watatunga?

Watatunga is a leader in ecotourism and sustainable travel, and has won awards for "Best EcoTourism Destination 2022" and "Best New Tourism Business in the East of England." The 170-acre reserve, which is located in West Norfolk, is home to more than twenty different kinds of deer, antelope and rare birds, attracting over 4000 visitors annually. The reserve was established with the goal of restoring natural habitats for endangered species in Ed Pope's family land.

The Challenges

The challenges faced included time-consuming, inflexible manual operations that were prone to errors due to reliance on multiple spreadsheets and manual processes. Resource management was also a significant issue, as staff time was diverted from guiding guests and maintaining the reserve to handle administrative tasks. Additionally, the lack of key integrations with major OTAs like TXGB, GetYourGuide, and Viator necessitated manual booking transfers, which increased the risk of double bookings and lost revenue.

Watatunga Case Study

Our Solutions

One Comprehensive System

Everything is integrated with Bilberry, from booking management to financial operations supervision. It manages both bespoke and standard events, guaranteeing effective administration and outstanding customer delivery.

Resource and Staff Management

Every employee at Bilberry has their own user account, which enables managers to schedule tours according to their availability. Employees can easily track their hours and self-assign tours.

Key Integrations

By integrating with key sales channels like GetYourGuide, Viator, and TXGB, Bilberry ensures a smooth booking administration and eliminates the risk of overbooking.

Mobile Features

Activity providers may handle reservations and tours while on the go with the help of Bilberry's mobile app, which improves workflow efficiency.

Revolutionizing Business Operations

"The system is dynamic—if someone requests holiday, I can quickly reassign guides and notify everyone with one button. It's been a lifesaver."

 

 

 

"Before Bilberry, I had to individually send tour schedules to each of our nine staff members. Now, everything is in one system. I can add staff to tours, private events, or projects with a single click and email guides instantly, saving me hours of work."

 

 

"One of the most important things is the app on your phone. I can't always be at my office on my computer. So even if I've been called out on the reserve in an emergency,

I can literally look at who's doing a tour, what time it's going out, how many bookings there are. Bilberry has been a life-saver, saving us a lot of time and improving our workflow tremendously."

Why Business Choose Bilberry Base

See how our all-in-one solution compares to outdated systems

THEM

  • No customer journey tracking
  • Bad design that frustrates customers
  • Lack of sales channels
  • Terrible reporting - no insights
  • Limited resource management
  • Juggling multiple operational systems
  • Slow support when you need it most
  • Stopped innovating, falling behind
  • Difficult to maintain and update

US

  • Integrated website widgets & event tracking
  • Designed for your brand, not a one-sized-fits-all solution
  • Adopt flexible sales strategies that match your business
  • Accounting integrations to streamline finances
  • Automate tour openings and closures
  • All-in-one platform-no need for multiple tools
  • Personal support from a competent team that knows your business
  • Continue innovations keep you ahead of the curve
  • Let the system work for you, so you can focus on scaling.

Trusted by leading companies

Less admin, more bookings

Turn more visitors into paying customers with a seamless booking experience. Bilberry's intuitive checkout, smart upsells, and automated reminders help you capture every opportunity and maximize revenue.

Resource Booking System

  • Real-time resource availability to prevent overbooking, shortages, and disruptions
  • Inventory tracking for timely replenishment of resources
  • Resource usage and allocation optimization to prevent waste and under-utilization
  • Synchronized with planning and sales

360° Customer View

  • Centralized database for customer preferences, activities history, and feedback
  • Participant information is integrated and accessible to staff
  • Real-time updates on participant activities and interactions
  • Staff can review participant profiles, preferences, and feedback in real-time

HSE (Health, Safety, and Environment) and Deviation Control

  • Safety protocols are communicated and followed up
  • Manage deviations from planned activities to maintain safety standards
  • Deviations during activities are reported and stored in the HSE system for documentation and follow-up

Financial Reporting and Analysis

  • Maintain detailed financial records for activities, tracking revenue, expenses, and profitability
  • Generate real-time financial reports to monitor cash flow and analyze financial trends
  • Monitor actual expenses against budgets
  • Analyze financial data to identify profitable activities and areas for improvement

Integrations with Accounting Systems

  • Reduce manual input and ensure accurate financial records
  • Automated invoicing and payment processes
  • Streamline financial reporting